MP Jo Swinson took to the airwaves recently to highlight some of the current problems with price labels in our supermarkets.
The East Dunbartonshire MP was on BBC Radio 4’s consumer programme You and Yours to talk about a new campaign to fight confusing pricing that includes a Private Members Bill in Parliament and teaming up with the consumer watchdog Which?. The politician is urging members of the public to sign a pledge to make supermarkets use clear, simple price labelling and to tweet and send pictures of bad examples to @whichaction using the hashtag #priceitright.
Ms Swinson said: “Last week at the M&S in Bearsden tomatoes were priced per tomato and per kg. In the Tesco in Kirkintilloch mayonnaise was priced per 100g and per 100ml. Without a scale and a calculator how would anyone work out the better deal?”